Service 02 · Shopify Development

Built for conversion, not just aesthetics.

Most Shopify stores are built to look good. We build them to convert. Every component, every layout decision, and every line of code is grounded in how your customers actually behave on your store.

Build for conversion, not guesswork

Book a discovery call to plan the highest-impact development priorities for your next Shopify release.

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Trusted by DTC brands on Shopify

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What is included

Shopify development that earns its keep.

CRO-informed design

Every design decision is grounded in user behaviour data. We do not make things look good for the sake of it. We design for the decisions your customers are making as they move through your store.

Custom Shopify development

We build bespoke Shopify themes and custom components from scratch. No page builders, no bloated apps where custom code does the job better and faster.

Speed and performance optimization

Page speed is a conversion lever, not just a technical metric. We build light, fast stores and optimize for Core Web Vitals because a slow store loses customers before they even see your products.

A/B test-ready builds

Everything we build is structured to support testing. Clean code, modular components, and proper tracking setup so you can start running experiments without rebuilding from scratch.

Checkout and cart optimization

The checkout is where money is made or lost. We implement trust signals, reduce friction, optimize for mobile, and build cart experiences that encourage completion rather than abandonment.

Analytics and tracking setup

Good development starts with good data. We set up and validate GA4, Shopify analytics, and any heatmap or session recording tools so every decision going forward is grounded in accurate numbers.

Our process

How we build.

Audit and brief

Before we write a line of code, we understand the problem. If you have an existing audit, we work from that. If not, we do a focused review of the pages we are building and the behaviour data available.

Design and prototype

We design for your specific store and customer base. No templates, no generic layouts. Everything is prototyped and reviewed with you before development starts.

Development and QA

We build in a staging environment with thorough QA across devices and browsers. You review and sign off on everything before anything goes near your live store.

Launch and tracking validation

We deploy to your live store, validate that all tracking is firing correctly, and monitor the initial performance period. You have direct Slack access throughout.

Is this right for you

Who we build for.

Good fit

You have a CRO audit and want a team to build what it recommends
Your existing store is underperforming and you need a structured rebuild rather than cosmetic changes
You want development that is grounded in conversion data, not just design preference
You need bespoke functionality that off-the-shelf apps cannot reliably provide
You want a Shopify-specialist team, not a generalist web agency

Not a fit

You are looking for the cheapest way to build a store
You want a quick turnaround with minimal discovery or planning
You are not open to data-informed design decisions
You need a full marketing or branding agency rather than a development specialist

FAQ

Common questions
about development.

Not always, but it helps. If you already have clear data on what is underperforming, we can work from that. If you are unsure, a focused audit first means the development work is grounded in evidence rather than assumption. We will tell you honestly which makes more sense for your situation.

It depends on the scope. A focused set of page improvements or custom components typically takes two to four weeks. A full store rebuild takes longer. We scope everything clearly in advance so there are no surprises.

Yes. We work with both standard Shopify and Shopify Plus. Shopify Plus unlocks checkout extensibility and additional customization options that are often relevant to CRO work, and we are experienced with both.

Yes. All development work is done in a staging environment and reviewed before anything touches your live store. There is no downtime and no risk to your current customers.

You have a working, well-documented store. If you want to move into an ongoing CRO and testing program, we can do that. If you just need the build, that is fine too. We do not lock clients into ongoing retainers.

Ready to build something that actually converts?

Book a free 30-minute call. We will look at your store and tell you what we would change and why.

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