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Swift Web Solutions
Service 01 · CRO Audit

Find out exactly where your store is losing sales.

Your store gets traffic. But if visitors are not converting, the problem is somewhere in the experience. Our Shopify CRO Audit identifies every friction point, ranks them by revenue impact, and gives you a clear action plan to fix them.

Get your conversion roadmap

Book a discovery call to review your store and decide if a structured CRO audit is the right next step.

Book a Discovery CallSee the process

Trusted by DTC brands on Shopify

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What is included

A thorough audit, not a generic report.

Full funnel analysis

We map your complete customer journey from landing page to checkout, identifying exactly where visitors drop off and why.

Heatmap and session recording review

We analyse real user behaviour, where they click, where they scroll, and where they give up, using tools like Hotjar and Microsoft Clarity.

GA4 and analytics deep dive

We pull your data, validate your tracking setup, and surface the metrics that actually matter

UX heuristic review

We evaluate your store against established usability principles

Prioritised recommendations

Not every problem is worth fixing first. We rank every finding by potential revenue impact so you always know what to work on next.

A/B testing roadmap

Every audit ends with a structured testing roadmap

Our process

Four steps to a complete picture.

01

UX heuristic review

We evaluate your store against proven usability principles. Navigation, layout, trust signals, mobile experience, messaging clarity. Every element that shapes whether a visitor stays or leaves.

02

Analytics audit and GA4 analysis

We validate your tracking setup and dig into your data. Conversion rate by traffic source, page-level drop-off, device breakdown, and revenue per visitor, all cross-referenced to find patterns.

03

Heatmap and session recording analysis

We watch how real users behave on your store. Where they click, how far they scroll, where they hesitate, and where they leave. Quantitative data tells you what is happening. This tells you why.

04

Prioritised findings and testing roadmap

Everything we find is ranked by estimated revenue impact. You receive a structured document with specific findings, supporting evidence, and a testing roadmap, clear enough to act on immediately.

Is this right for you

Who this audit is built for.

Good fit

  • You have an established Shopify store with consistent traffic
  • Your conversion rate feels lower than it should be for your traffic volume
  • You have tried design changes but are not sure what is actually moving the needle
  • You want a data-backed starting point before committing to larger development work
  • You are serious about ongoing optimization and want to do it properly

Not a fit

  • Your store is brand new with minimal traffic. There is not enough data to work with yet
  • You are looking for a quick redesign rather than a structured research process
  • You need results in under two weeks. A proper audit takes time to do well
  • You are not open to making changes based on data rather than personal preference

FAQ

Common questions
about the audit.

CRO is the process of improving how effectively your Shopify store turns visitors into customers. Instead of spending more on ads to grow revenue, CRO focuses on getting more value from the traffic you already have. Even a small lift in conversion rate can significantly increase monthly revenue without any increase in ad spend.
The average Shopify conversion rate is typically between 1.5% and 3.5%, though this varies significantly by industry, price point, and traffic source. More important than the benchmark is your own baseline. A good audit will tell you where you stand and what a realistic improvement target looks like for your specific store.
Our CRO audit typically takes two to three days from kickoff to delivery. This includes pulling and validating your analytics data, analysing session recordings and heatmaps, and synthesising everything into a clear, prioritised document.
Both have their place. An audit is the right starting point. You need to understand where you are before you can improve it. Ongoing CRO programs make sense once you have a testing roadmap in place and want to systematically work through it month by month. Many clients start with an audit and move into an ongoing retainer once they see how structured testing works.
Access to your GA4 account, your Shopify analytics, and any session recording or heatmap tools you already have running. If you do not have these set up, we will flag it early. Good data is a prerequisite for good CRO work.
We work exclusively with Shopify and Shopify Plus stores. There is no minimum revenue requirement, but we do need enough traffic to make the data meaningful. As a rough guide, stores with fewer than 1,000 monthly sessions will have limited data to work with. We will let you know during the discovery call if that is the case.

Ready to see what your store is missing?

Book a free 30-minute call. We will take a look at your store and tell you whether an audit makes sense for where you are right now.

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