Keep improving your conversion rate every month, with a CRO partner who knows your store inside out.
After a Sprint, the gains don't have to stop. The Retainer is a monthly program where we continue testing, optimizing, and building on what's working, compounding your conversion improvements over time. Built for Shopify health and wellness brands doing $50k–$300k+ per month who want consistent, data-backed improvement without managing it themselves.
Launch your ongoing CRO program
Book a discovery call to map your testing cadence, priorities, and implementation flow for sustained growth.
Sound familiar
The problems that bring brands to the Retainer.
- You've made improvements but gains are stalling. There's no one consistently pushing the work forward.
- You want to keep running experiments but don't have the in-house bandwidth to do it properly
- You're not sure which changes actually moved the needle and which didn't
- You want a structured monthly program, not ad hoc requests whenever something feels off
What is included
Continuous improvement, not one-off fixes.
Experiments and improvements every month
The number of tests we run depends on your traffic volume. Higher traffic means faster cycles and more experiments per month. Whatever the pace, every experiment is meaningful and tied to a clear hypothesis.
Continuous store optimization
PDPs, homepage, collections, cart, and checkout are all fair game. We work across the full funnel, not just one page type.
Shoplift A/B testing included
For eligible brands, we include the Shoplift testing tool in the retainer fee and handle all setup, traffic splitting, and results analysis.
Monthly analytics review and hypothesis backlog
We review your analytics each month, identify new opportunities, and keep the testing roadmap grounded in fresh data.
Clear monthly Loom reports
You get a monthly update covering what we tested, what we learned, what shipped, and what's next. No fluff, no vanity metrics.
Single point of contact and one strategy call per month
You work directly with the person doing the work. One focused call per month plus async communication throughout.
What you can expect
Not one big jump. Compounding gains over time.
The goal isn't a single conversion spike. It's consistent monthly improvements that add up to significantly more revenue over 6–12 months from the same traffic you're already paying for.
Illustrative example: $100k/month brand starting at 2.5% CVR, 40,000 sessions, $100 AOV
Our process
A monthly cycle that gets sharper over time.
Research
Each month starts with reviewing new analytics, session recordings, heatmaps, and learnings from the previous cycle. This shapes the next round of hypotheses.
Hypothesis and design
We turn research findings into specific, testable hypotheses with clear success metrics. Variants are designed and reviewed before development starts.
Build and launch
We build test variants, QA across devices, and launch with proper traffic splits. Everything is monitored from day one.
Analyze and ship
Once a test reaches significance, we analyze results, document the learning, and ship the winner to production. The cycle repeats, each round informed by the last.
Low risk
Month-to-month. No lock-in.
There's no long-term contract. You stay because the results keep building, not because the paperwork says you have to. We recommend thinking in quarters to give tests enough time to reach significance, but you're never locked in.
Is this right for you
Who the Retainer is built for.
Good fit
- You run a health, wellness, skincare, or supplement brand on Shopify doing $50k–$300k+/month
- You've completed a CRO Sprint or have an equivalent testing foundation already in place
- You want structured experiments running every month without you managing the day-to-day
- You understand CRO is a sustained program and want the compounding gains that come with it
- You want clear monthly reporting on what's being tested and what has shipped
Not a fit
- Your store is new or has low traffic. There isn't enough volume for reliable test results.
- You want a one-time project with a defined end date rather than ongoing work
- You want to run your own tests and just need occasional strategic input
- You're not in a position to implement winning test results when they land
FAQ
Common questions
about the Retainer.
Apply for the Retainer
Book a free 30-minute call. We'll look at your store and tell you honestly whether a monthly retainer makes sense for where you are right now.