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Swift Web Solutions
Service 01 · CRO Audit & 90-Day Roadmap

Get a clear plan to turn more of your traffic into paying customers.

We analyze your full Shopify store (analytics, heatmaps, product pages, and checkout) and deliver a prioritized 90-day roadmap showing exactly what to fix and in what order. Built for health, wellness, skincare, and supplement brands doing $25k–$150k/month who are already getting traffic but want more from it.

Get your 90-day CRO roadmap

Book a discovery call to review your store and decide if a structured CRO audit is the right next step.

Apply for a CRO AuditSee the process

Trusted by DTC brands on Shopify

ForiaWellnessRootganicRevitalizeWellnessLuluDesignsJewelryGTVTPerformanceUMMSkincare

Sound familiar

The problems we hear most from brands like yours.

  • You're spending money on ads but your store's conversion rate feels stuck or inconsistent
  • You know your site has issues, but you're not sure which ones are actually costing you sales
  • You've tried apps, tweaks, and small changes, but you can't tell what's actually moved the needle
  • You don't have time to become a CRO expert yourself. You just need someone to tell you what to fix.

What is included

A thorough audit, not a generic report.

Analytics audit and tracking fix

We review your Shopify Analytics and GA4 setup, validate your data, and fix any tracking gaps that are skewing your numbers.

Full funnel analysis

We map your customer journey from homepage to checkout, on both mobile and desktop, identifying exactly where visitors drop off and why.

Store teardown

Deep-dive review of your homepage, top collection pages, top 3–5 product pages, cart, and checkout against proven CRO heuristics.

Friction identification

We surface specific friction points (unclear value propositions, weak mobile UX, trust gaps, slow-loading sections) and flag everything working against conversion.

Loom walkthroughs

We record detailed video walkthroughs of every major finding so you can see exactly what we saw and why it matters.

90-day CRO roadmap

A prioritized action plan showing what to work on at 30, 60, and 90 days, tied to expected revenue impact and clear enough to hand off to a developer.

What you can expect

What a small CVR lift can mean for your revenue

Brands at this stage can see 20–40% more revenue from the same traffic over 60–90 days when they implement a focused CRO roadmap. Here's what that looks like in practice.

Brand doing $50k/month at 2.0% CVR and $100 AOV (25,000 sessions/month)

CVRLiftCan see
2.3%+0.3 pts≈ $7,500/month more
2.5%+0.5 pts≈ $12,500/month more

Our process

Four steps from access to roadmap.

01

Kickoff and access

We start with a brief call and you grant us access to Shopify Analytics, GA4, and any session recording tools you have running (Clarity, Hotjar). This takes about 20 minutes.

02

Deep analytics and UX review

We analyze your conversion funnel, page-level drop-off, device breakdown, session recordings, and heatmaps to build a complete picture of what's happening and why.

03

Loom walkthrough of findings

We record detailed walkthroughs of every major finding, showing exactly what we saw, where users struggle, and what it's likely costing you.

04

90-day roadmap delivery

You receive a written roadmap with every finding ranked by revenue impact and a clear 30/60/90-day action plan. Ready to implement immediately or hand off to your developer.

Low risk

If we don't find real opportunities, you don't pay.

If we don't uncover at least 3–5 meaningful, implementable opportunities to improve your conversion rate, we'll refund the audit fee in full. No arguments.

Is this right for you

Who this audit is built for.

Good fit

  • You run a health, wellness, skincare, or supplement brand on Shopify
  • You're doing $25k–$150k/month and already getting consistent traffic
  • Your conversion rate feels lower than it should be for your traffic volume
  • You're spending on paid ads and want more from every dollar you're already sending to your site
  • You want a clear, prioritized starting point before committing to larger CRO work

Not a fit

  • Your store is brand new with minimal traffic. There isn't enough data to work with yet.
  • You want a quick cosmetic redesign rather than a data-backed diagnosis
  • You need results in under two weeks. A proper audit takes time to do well.
  • You're not open to making changes based on data rather than personal preference

FAQ

Common questions
about the audit.

Typically 2–3 business days from kickoff to delivery. This includes pulling and validating your analytics, analyzing session recordings and heatmaps, and writing up a clear, prioritized 90-day roadmap.
Access to your GA4 account, Shopify analytics, and any session recording tools you have running (Clarity or Hotjar). If you don't have these set up, we'll flag it early. Good data is a prerequisite for good CRO work.
The average Shopify store converts between 1.5% and 3.5%, though this varies significantly by industry, price point, and traffic source. More important than the benchmark is your own baseline. The audit will tell you where you stand and what a realistic improvement looks like for your store specifically.
You'll have a prioritized 90-day roadmap you can act on yourself, hand to your developer, or bring to us. Many brands complete the audit and then move into the Shopify CRO Sprint so we can implement the roadmap for them.
We focus on health, wellness, skincare, and supplement brands on Shopify doing $25k–$150k/month. Your store should have some consistent traffic. Fewer than 1,000 sessions/month won't give us enough data to work with.
An audit is the right starting point. You need to understand what to fix before you can improve it. Ongoing CRO programs make sense once you have a roadmap in place and want to work through it month after month. Many clients start with the audit, move into the Sprint, and then continue on the Retainer.

Apply for a CRO Audit

Book a free 30-minute call. We'll look at your store and tell you honestly whether an audit is the right next step for where you are right now.

Apply for a CRO AuditSee the CRO Sprint →